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Monthly Archives: October 2010

Bucharest’s hotel market – falling Montagne russe

As it was well predicted, the prices practiced by hotels in Bucharest fell this year to half of the value of those charged in the fall of 2008, the price of a room for one night dropping below 100 euros, even in units of five stars, according to industry representatives.

“It goes very bad, much worse even than last year. Bucharest is a city where nothing happens and we do not have nothing to show to our city’s tourists. From what I remember, in these past 20 years we have never had such a worse fall or year” – this was the statement of George Turna, the First Vice-President of Romania Hotel Industry Federation (FIHR) and manager of the

Ambassador Hotel in Bucharest, cited by Mediafax. He added that two of the most important rates in tourism industry have declined this fall, the occupancy rate as well as the overnight period.

Mihael Acatrinei, general manager of the Four Star Hotel Ramada Majestic Bucharest, affirmed that the average price this fall is placed at a rate of 20-25% below the one from last autumn and 50% lower compared to September-October 2008. Also, the occupancy rate dropped to 55-60%, compared with the value of 80% registered two years ago. Serious fall down!

Let’s see what Mr. Acatrinei affirms in this matter: “The main problem is that the segment of the business tourism disappeared over night in Bucharest. The average price dropped to below 100 euros, even in the five stars hotel case, compared to 120-160 euros in 2008. Also, very important, the number of conferences has been reduced by about 30% compared with the situation registered two years ago, and please note that the number of weddings dropped to 20% less than previous years.  If in 2008 the average stay of a tourist in a hotel in the capital was 2.8 nights, now it has dropped to 1.1 – 1.2 nights”.

Hoteluri Bucuresti

The owner of Continental hotel chain, Radu Enache, said that the average price for four and five star hotels in Bucharest fell to 66 euros per night, while the occupancy rate fell by 20% over last year.

For example, in the case of Continental Hotels chain, for 2010, they registered this year an average occupancy rate of 52% and the revenues increased by only 2%, given that fact that the accommodation capacity increased by 15% through the opening of two hotel units, Grand Hotel Continental in Bucharest and Ibis Sibiu.

We can look all around in the media, and notice that each entrepreneur in tourism area claims that for the moment they cannot see a way out of the actual crisis. There is no exit plan, no predictability, no plan approved by the actual government.

The tourism market will gain only if the investments will be encouraged, and the banks will begin to drop their interest rate from 12% to 5-6%.

George Towers to Ambassador believes, instead, that the situation will not improve the hotels until the entire economy, not out of the crisis.

Well, not hard to conclude that all hoteliers have a pessimistic opinion in what concerns the actual end of this crisis. And for sure, because tourism is a result of all other economic activities it cannot be restored as long as the economy does not begin to find its proper parameters of evolution.

Let’s all hope that 2011 will be better than 2010…just because the hope is the last one to die!

EastComfort Bucharest Apartmens

Tarifele la hotelurile din Bucuresti la jumatate

Tarifele la hotelurile din Bucuresti au scazut la jumatate fata de cele practicate in toamna anului 2008, iar pretul unei camere pentru o noapte de cazare a coborat sub 100 de euro, chiar si la unitatile de cinci stele, potrivit reprezentantilor industriei.

“Merge foarte prost, mult mai prost chiar si fata de anul trecut. Bucurestiul e un oras in care nu se intampla nimicsi care nu are nimic de aratat. Nu-mi amintesc ca in ultimii 20 de ani sa fi fost o toamna mai proasta sau un an mai prost”, a declarat George Turna, prim-vicepresedintele Federatiei Industriei Hoteliere din Romania (FIHR) si administrator al hotelului Ambasador din Capitala,            citat de Mediafax.

El a adaugat ca in aceasta toamna au scazut atat tarifele, cat si gradul de ocupare si perioada de innoptare.

Mihai Acatrinei, directorul general al hotelului de patru stele Ramada-Majestic din Bucuresti, a spus ca tariful mediu din aceasta toamna

este cu 20-25% sub cel toamna anului trecut si cu 50% mai redus fata de lunile septembrie-octombrie din 2008. Totodata, gradul de ocupare a coborat la 55-60%, comparativ cu 80% cu doi ani in urma.

“Principala problema este ca a disparut segmentul business din hotelurile din Bucuresti. Tariful mediu a scazut la sub 100 de euro, chiar si la cinci stele, fata de 120-160 de euro in 2008. Si numarul conferintelor s-a redus cu circa 30% comparativ cu acum doi ani si, de asemenea, s-au organizat cu 20% mai mutine nunti. Daca in 2008 perioada medie de sedere a unui turist intr-un hotel in Capitala era de 2,8 nopti, acum aceasta a coborat la 1,1-1,2 nopti”, a adaugat Acatrinei.

Proprietarul lantului Continental, Radu Enache, a afirmat ca tariful mediu pentru hotelurile de patru si cinci stele din Bucuresti a scazut la 66 de euro pentru o noapte de cazare, iar gradul de ocupare s-a diminuat cu 20% fata de anul trecut.

Hotelurile din lantul Continental au avut in acest an un grad mediu de ocupare de 52%, iar incasarile au crescut cu doar 2%, in conditiile in care capacitatea de cazare s-a majorat cu 15%, prin deschiderea a doua unitati, Grad Hotel Continental din Bucuresti si Ibis Sibiu.

Pe fondul scaderii indicatorilor financiari, Enache a stopat doua investitii care totalizau 24 de milioane de euro si vizau deschiderea a doua hoteluri la Timisoara.

“Nu vad nicio solutie pentru iesirea din criza. Suntem in acelasi ocean al prostiei, cu toate deciziile contradictorii pe care le ia Guvernul. Nu exista niciun plan de iesire din criza, nicio predictibilitate, niciun plan agreat de intregul esicher politic. Pentru anul viitor intrezaresc aceeasi prostie a guvernantilor si acelasi intuneric in economie”, a mai spus Radu Enache.

Si Josef Goschy, proprietarul lantului Unita Turism, spune ca in acest an afacerile merg mai prost ca niciodata. El crede ca pentru iesirea din criza ar trebui stimulate investitiile, iar bancile sa inceapa sa scada dobanzile de la peste 12% la 5-6%.

George Turna de la Ambasador crede, in schimb, ca situatia hotelurilor nu se va ameliora pana cand intreaga economie nu iese din criza.

“Nu putem scoate hotelurile din contextul general. Noi suntem un rezultat al tuturor celorlalte activitati economice si, atata timp cat toata tara e prabusita, nici noua nu ne va fi bine. La nivel de Guvern nu s-au luat masuri cu adevarat eficiente pentru iesirea din criza, iar noi platim tribut acestui lucru. Marea majoritate a hotelurilor functioneaza in regim de avarie si incasarile au ajuns la nivelul cheltuielilor, daca nu cumva sub ele”, a precizat Turna.

Aparent, Josef Goschy este mai optimist decat ceilalti hotelieri.

“Cum va fi la anul? Anul trecut am crezut ca in 2010 va fi mai bine, si n-a fost deloc. Ei bine, in acest an cred ca in 2011 va fi mai bine”, a spus, cu ironie, proprietarul Unita Turism.

Sursa: http://www.mediafax.ro/economic/tarifele-la-hotelurile-din-bucuresti-au-scazut-sub-100-de-euro-pe-noapte-7477389/